A Plumber's Guide: What Your Address Says About Your Business
The plumbing industry is booming. Some reports have found that in the United States, the number of working plumbers has increased by 1.7% over the past five years, which has resulted in $110 billion in revenue. Even greater news is that the plumbing industry is expected to continue to perform well through 2026, with an expected 16% potential growth.
But, as with any booming and growing industry, competition is fierce and reports estimate that no individual plumbing company accounts for more than 1% of the entire industry’s revenue. In order to stand out from the competition, you need to make sure that you have a strong business strategy in place.
This strategy should include elements such as knowing your niche, specializing in certain types of properties, marketing your services correctly, having a logo, having a business card, actively engage on social media, and have a clear lead generation and sales process in place. For the purpose of this guide, we will focus on what your address says about your plumbing business and how the right address can significantly improve your marketing and sales efforts.
The Importance of a Business Address
In business, as in life, first impressions matter. In today’s digitally connected world, your first impression is your online presence, which should provide potential clients with all the relevant information about your business.
If your business address is not listed, it’s listed in a residential area, or it’s somewhere people aren’t familiar with, potential clients might question the legitimacy of your company. Potential clients could think that your plumbing services are a side gig, therefore that you’re not a professional, or they might be skeptical about sharing their private information (such as home address and phone number) if all they find is a name and an address in a neighborhood they’re unfamiliar with.
This is why having a professional business address is key to plumbing business success.
But a Business Address is Expensive…
Yes. But it doesn’t have to be. A virtual office for plumbers could enable you to have access to a renowned business address, as well as a place to meet with clients, workspace, access to business tools and resources (printing, faxing, copying, secretarial support, customer service support, etc.). The great news? Virtual offices come at a fraction of the cost, which means you can significantly reduce your overhead costs and instead use the funds to buy equipment, invest in marketing, create your website, etc.
Not only can a virtual office help you with the above, but it can also come in handy when you’re applying for a plumbing license, contractor license, and plumbing permit. Keep in mind that oftentimes, these certifications require specific documentation, including a business address. While some organizations accept residential addresses or P.O. Box addresses, some don’t.
Your Business Address and Marketing + Sales
To be successful today, it’s imperative that you have an online presence. This doesn’t just mean having active social media profiles, but making sure that your plumbing business shows up at the top of the page when people search for plumbing services in Google.
One way to improve your chances of being ranked higher is by registering your business in Google My Business. What Google My Business does is that it puts your company on Google Maps, and it’s especially useful for local searches. If someone in your town or city searches for a plumber,
Ranking higher on search engine searches means that more people are likely to visit your website, which can translate into more leads and, therefore, more sales.
More than that, a renowned business address can go a long way in establishing trust and a sense of legitimacy with potential and existing clients. It also adds some privacy to your life, as you won’t be receiving any business mail in your home address, but rather through a virtual office.
There’s a lot of potential and opportunities for growth in the plumbing industry. As you’re setting up or growing your plumbing business, try to take advantage of the available tools and resources you can leverage to reduce expenses, increase your exposure, and make a good impression.
Plumbers need to have a professional and positive image if they want to attract new clients. Keep in mind that clients are inviting you into their homes or offices, and they want to make sure that whomever they’re hiring is legitimate and trustworthy.
If you want to make a good impression from the get go, have a professional business address in an area people are familiar with. So, what can your address say about your plumbing business? It can say that you’re running a legitimate and trustworthy operation, or it can say the exact opposite.
Guest Contributor, Mat Calica